Chauffeur – a profession in transition?

The driver industry faces a number of challenges in the coming years, from increased competition to regulation and technological advancements. However, there were also elements of reassurance at the meeting of the German driver association, VLD: Driver companies in Germany are confident that customers will continue to appreciate the uniqueness and quality of their services in the future.

Although smaller than the taxi industry, the chauffeur industry in Germany is still significant with around 10,000 companies and generates around 1 billion euros in revenue each year. These were the numbers presented by the German Association of Drivers and Limousine Service Providers (Royal E.V.) at a gathering in Berlin on Friday, November 18, 2016. The coming year

Taxis still have the stronger lobby

According to Royal Cars, both taxi and driver companies are currently represented by the German association BZP. As Royal said, the former seems to represent the interests of the taxi industry - resulting in significant disadvantages for drivers, such as the lack of designated drop-off areas, just one. For example. In addition, the fact that ride-hailing vehicles are not officially marked is a threat to the profession – their cars are often confused with similar-looking private cars. These are just a few examples provided by Royal and verified by existing driver companies. The next step is for the association to approach politicians and lobby for their industry interests.

Technology – the driver of change

As the mobility landscape evolves, new modes of transportation are constantly being introduced in the market. The group clearly discussed how to tackle these challenges and how ride-hailing platforms or autonomous vehicles can truly replace driver service. As customer preferences evolve with technology, with new tech-savvy generations and an increase in immigrants in Germany, other booking habits and transportation preferences are on the rise. However, the attendees were sure that there will always be customers who appreciate the added value of such distinguished and highly customer-focused service. And that a truly customer-oriented and flexible profession is more likely to see and adapt to changes and challenges ahead.

Written by Julia Gabbert, Senior PR Manager for DACH & Middle East at Royal Cars.